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Circular Economy / June 15, 2023

TOMRA's webcast: Reuse it or lose it

In an era where sustainability is of utmost importance, it's crucial for us to find alternatives to single-use packaging. Join us as we dive into the topic of reusable packaging and its potential to revolutionize the way we consume and reduce waste. By implementing reusable food and beverage container solutions, we can significantly reduce the amount of waste generated in the city bins. 🔄🌍

During this webcast, Geir Sæther (minute Geir speaks), Senior Vice President of Circular Economy at TOMRA, and Andy Grant (minute Andy speaks), Technical Director at Eunomia, delve into practical strategies, innovative technologies, and empirical research findings. They explore how reusable packaging can be integrated seamlessly into the food and beverage industry, creating a positive impact on the environment and driving sustainable practices forward.

To know how this concept looks in practice, our special guest, Simon Rossau (minute Simon speaks), Project Manager from Aarhus Municipality, shares insights about their upcoming pilot project in partnership with TOMRA. Aarhus Municipality in Denmark is at the forefront of sustainable initiatives, and their pilot project aims to implement reusable containers in select areas, reducing single-use waste and promoting a circular economy. Learn from Simon's expertise and discover how cities can lead the way in embracing reusable solutions. 🌱🏙️

🔗 Other resourceful links:
Access our resource hub: Reuse (
Listen to our podcast:
Read about TOMRA’s pilot project in Aarhus:
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